Client Overview
Client: Tutorised
Industry: Private Tutoring & Educational Services
Website development for tutorised focused on convenience, quality, and flexibility, a modern website that facilitates easy tutor-student matching, scheduling, and communication. Tutorised is a premier platform offering personalized private tutoring services for students across various subjects and educational levels. The platform connects students with qualified tutors, providing tailored support to meet individual learning needs.
Project Goals
- Create a User-Friendly Platform: Develop a website that simplifies the process of finding and booking private tutors.
- Enhance Tutor-Student Matching: Implement an effective search and filter system to help users find tutors based on subject, location, and availability.
- Streamline Scheduling & Payments: Integrate scheduling and payment functionalities to make the tutoring process seamless and efficient.
- Optimize for Mobile: Ensure the website is fully responsive, providing an excellent user experience across all devices.
Research & Planning
Stakeholder Interviews
Interviews with Tutorised’s management, tutors, and students helped identify key needs, including intuitive tutor search capabilities, user-friendly booking and payment systems, and effective communication tools.
Competitive Analysis
Analysis of competitor websites in the private tutoring space revealed common features such as tutor profiles, booking systems, and customer reviews. Unique features for Tutorised included a focus on personalized matching and integrated scheduling tools.
Target Audience
The primary audience includes students and parents seeking private tutoring services. Secondary audiences include tutors looking for a platform to offer their services and educational institutions.
Design & Development
Wireframing & Prototyping
Wireframes were created to outline the website’s structure, including pages like Home, Find a Tutor, How It Works, Pricing, Blog, and Contact. Interactive prototypes were developed to visualize user interactions and gather feedback from stakeholders.
Design
The design emphasized simplicity and functionality, with elements such as:
- Color Scheme: Professional and approachable colors such as blue, white, and grey.
- Typography: Clean and modern fonts for readability and a professional appearance.
- Imagery: High-quality images of tutoring sessions, educational materials, and satisfied students.
- Layout: A clear, organized layout with intuitive navigation and prominent calls-to-action.
Development
The website was built using a responsive design framework to ensure it performs well on all devices. Key features included:
- Homepage: An engaging hero section with a search bar for finding tutors, featured services, and testimonials from students and parents.
- Find a Tutor Page: An advanced search and filter system allowing users to find tutors based on subject, location, availability, and rating.
- Tutor Profiles: Detailed profiles for each tutor, including qualifications, specialties, availability, and reviews from past students.
- Booking System: Integrated scheduling tool allowing users to book tutoring sessions, view tutor availability, and receive confirmation emails.
- Payment Integration: Secure payment processing for booking sessions and managing payments through the website.
- Blog Section: Articles on educational tips, tutoring advice, and student success stories to engage users and provide valuable content.
- Contact Page: A contact form, support information, and an FAQ section to address common questions and provide assistance.
SEO Optimization
On-page SEO techniques were implemented, including keyword optimization, meta tags, and descriptive alt texts for images to enhance search engine rankings and attract organic traffic.
Testing & Launch
Quality Assurance
Testing included:
- Functionality Testing: Ensuring all features, including search, booking, and payment systems, worked as intended.
- Cross-Browser Compatibility: Verifying consistent performance across different browsers (Chrome, Firefox, Safari, Edge).
- Mobile Optimization: Ensuring the site was fully responsive and provided a seamless experience on various mobile devices.
Launch
The website was launched after final reviews and testing. A phased launch allowed for initial user feedback and adjustments before the full public rollout.
Results
Increased Traffic
The new website has led to a noticeable increase in traffic, with higher engagement from search engines and referrals.
Enhanced User Experience
Metrics such as time on site, pages per session, and interaction with search and booking features have improved, indicating positive user engagement.
Higher Booking Rates
The streamlined search, booking, and payment processes have resulted in increased bookings and user registrations.
Positive User Feedback
Users have praised the site’s design, ease of use, and the efficiency of the booking and payment systems.
Future Enhancements
- Feature Additions: Potential additions include a mobile app for on-the-go access, live chat support, and advanced analytics for tracking tutoring effectiveness.
- Content Expansion: Regular updates to the blog and resource sections to provide ongoing value to users and improve SEO.
Conclusion
The new website for Tutorised successfully achieved its objectives, providing a user-friendly and efficient platform for private tutoring services. By focusing on intuitive design, effective tutor-student matching, and seamless scheduling and payment features, the site has enhanced user experience and increased engagement, establishing Tutorised as a leading platform in the private tutoring market.
